The bottle through time
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Saviez-vous que l’utilisation de la bouteille a changé au fil des différents siècles ?
Did you know that the use of the bottle has changed over the centuries?
In ancient times, wine was kept in amphorae: glass bottles already existed but they usually contained perfumes and ointments, which were difficult to produce in large quantities. Its first use was dedicated to the transport of drinks from the barrel to the table. Until 1866, the laws forbade the transport of bottles, their fragility being one of the major problems during travel. It was King Louis XV who finally officially authorized the transport of wine in bottles, starting with champagne and then Burgundy in 1750. In Bordeaux, the use of the bottle imposed itself and was recognized from the beginning of the 18th century.
Today, not only is the bottle an integral part of our daily lives, but it is also a major element in the choice of a beverage by end consumers. Brands have therefore every interest in highlighting its design, its look, or its composition: the study conducted by the Federation of Glass Industries in 2022 with 755 French people, aged 20 to 40 years old, consumers or buyers of wine or beer, shows that 93% of them are in favor of buying a product in a glass bottle against 17% for other containers such as cans. A trend towards an ecological and responsible consumption choice but still aesthetic.